Doing Something You’re Passionate About
The New Economy is about working on something you’re passionate about instead of carrying out someone else’s vision.
Work is much easier when you do something you’re passionate about. Well-known bloggers often say that they don’t even consider what they do to be work. When what you do to make a living doesn’t feel like work, you don’t have to force motivation or waste time with make-work.
Part of this passion comes naturally just from knowing you’re working for yourself. Knowing that you’ll reap all of the rewards of your hard work will help you enjoy anything you do more.
Beyond the natural motivation of working for yourself, you should aspire to work on things that you’re naturally interested in. If you’re going to be working for yourself, you may as well choose a subject or cause that gets you excited. Sure, there may already be established players in the area you’re interested in, but if you’re passionate and bring a unique viewpoint, there’s no reason you can’t be successful at your passion.
…there is not a single niche that’s too crowded for fresh thinking. Larger players have no defense against something that comes out of left field. It’s difficult to fight for attention against a business or individual with a unique vantage point. The power of fusing fresh thinking with strong branding and sound marketing strategy in open networks is just beginning to be tapped, and while at face value it may appear easier to win over less popular/developed niches, that isn’t a prerequisite for creating a white-hot content-based site.
Adam Singer, No Niche is Ever Too Crowded for Fresh Thinking
